Brittni Donaldson

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Born
1993 (32 years old)
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Sioux City, Iowa, U.S.

Position
Assistant Coach

Status
Coaching

Ethnicity
White

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Sport

Basketball

Team
Atlanta Hawks

League
NBA

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Description

Brittni Donaldson (born April 7, 1993, in Sioux City, Iowa) is an Assistant Coach for the Atlanta Hawks of the National Basketball Association. She previously served as an Assistant Coach and Director of Coaching Analytics for the Detroit Pistons during the 2022–23 season, and as an Assistant Coach for the Toronto Raptors from 2019 to 2021. Donaldson was the first female coaching hire in franchise history for all three organizations.

Donaldson played college basketball for the Northern Iowa Panthers and graduated in 2015 with a degree in Statistics and Actuarial Sciences. Though she aspired to play professionally after college, a series of several knee operations left her sidelined for much of her time as an athlete and ultimately ended her playing career. Following that setback, she pivoted to data analytics as a way to merge her passion for sports with her academic foundation in statistics. She began working at STATS LLC as a SportVU Data Analyst, working extensively with basketball player tracking data. In 2017, she joined the Toronto Raptors’ front office as a Data Analyst.

After the Raptors won the 2019 NBA Finals, team president Masai Ujiri promoted Donaldson to the coaching staff, making her the 10th active female assistant coach in the NBA. At age 26, she was also the youngest active assistant coach in the league at the time.

During the shortened 2020–21 NBA G League season, Donaldson joined the Raptors 905 as a front-of-the-bench Assistant Coach, helping guide the team to a league-best 12–3 record and a semifinal appearance.

In 2021, Donaldson co-founded Strata Athletics, a player development startup focused on delivering data-informed, learning-based training to youth athletes. During the summer of 2022, she joined the Hamilton Honey Badgers of the Canadian Elite Basketball League as an Assistant Coach and Director of Coaching Development and helped guide the team to its first championship.

Shortly afterward, Donaldson returned to the NBA with the Detroit Pistons as an Assistant Coach and Director of Coaching Analytics. In 2023, she was hired by the Atlanta Hawks as an Assistant Coach.

Donaldson is known for working at the intersection of coaching, basketball analytics, and player development. She has spoken at several prominent conferences such as the MIT Sloan Sports Analytics Conference and FC Barcelona’s Sports Tomorrow Congress. She's also participated in several global clinics such as Giants of Africa and Basketball Without Borders.

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