Description The NSN Cycling Team (UCI team code: NSN) is a UCI WorldTeam cycling team. It was originally founded in 2014 by Ron Baron and Ran Margaliot as Cycling Academy and was based in Israel. It started as a Continental outfit to help develop young cycling talent and kickstart their professional careers. Under the names of Israel Start-Up Nation and Israel–Premier Tech, the team competed as a UCI World Tour squad from 2020 to 2022 before being relegated to the UCI ProTeam at the end of the 2022 season. At the time, the team and its riders were subject to disruptions by protestors over the Gaza War and accused of sportswashing.
In November 2025, it was announced that the team would go through a rebrand and be renamed to NSN Cycling Team for the 2026 cycling season. The team rides under a Swiss license and is based in Spain and competes in the World Tour.