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In March 2014 Hunter Abbott signed for Rob Austin Racing to run in a second Audi A4 NGTC Touring Car in the 2014 season under the AlcoSense Racing Banner.
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AlcoSense is both a company and brand name for alcohol breathalysers.
The company was founded in the UK in 2007 and manufactures and distributes breathalysers for consumers and businesses. It is part of Now Group UK Ltd, which is owned and operated by racing driver and entrepreneur Hunter Abbott.
AlcoSense has won multiple awards for its products and its efforts to improve road safety in the UK. Among these are Brake's Road Safety Awards, What Car? Magazine's Best breathalyser recommendations, and the 2011 Sunday Times Gadgets for Drivers Top 100 Tech List.
In June 2014, AlcoSense founder Hunter Abbott was awarded the Brake's Kevin Storey Award for Outstanding Commitment to Road Safety.