UFC 2010 4 2010-02-21 2010-02-21 https://r2.thesportsdb.com/images/media/event/thumb/oyotn41718628719.jpg https://r2.thesportsdb.com/images/media/event/poster/c0dc1t1718628701.jpg UFC 110: Nogueira vs. Velasquez was a mixed martial arts event held by the Ultimate Fighting Championship on Sunday, 21 February 2010 in Sydney, New South Wales, Australia, at Acer Arena. The event marked the UFCs first trip to Australia. The main card was scheduled for 2:00 pm Sunday in Sydney to cater to the U.S. audience, meaning that the event took place at the regular U.S. time (10:00 pm ET, on Saturday 20 February). The event drew 17,431 fans, a sell out of A$2.5 million. 400 tickets were sold to a closed circuit viewing party at the Arena's Ballroom, making the number of total fans inside the building 17,831. The event grossed $540,000 in merchandise sales, breaking the previous record of $498,000 at UFC 83. Total sales topped the previous Acer Arena record held by Iron Maiden. 504981