WWE 2004 50 2004-10-03 2004-10-03 https://r2.thesportsdb.com/images/media/event/thumb/wxvwrw1454194579.jpg https://r2.thesportsdb.com/images/media/event/poster/vyrwvw1454194569.jpg No Mercy (2004) was a professional wrestling pay-per-view event produced by World Wrestling Entertainment (WWE), which took place on October 3, 2004, at the Continental Airlines Arena in East Rutherford, New Jersey. It was the seventh annual No Mercy event, and featured eight professional wrestling matches on the event's card. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by WWE's script writers. The event starred wrestlers from the SmackDown! brand: a storyline expansion of the promotion where employees are assigned to a wrestling brand under the WWE banner. The main event was a Last Ride match between WWE Champion John "Bradshaw" Layfield (JBL) and The Undertaker, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. Two predominant bouts were featured on the undercard; in respective singles matches, John Cena faced Booker T for the WWE United States Championship, and The Big Show versus Kurt Angle. Presented by THQ's WWE Day of Reckoning, No Mercy grossed over $700,000 ticket sales from an attendance of 10,000, and received 240,000 pay-per-view buys. This event helped WWE increase its pay-per-view revenue by $6.2 compared to the previous year. 504653