WWE 2012 53 2012-10-28 2012-10-28 https://r2.thesportsdb.com/images/media/event/thumb/wyptyp1453042063.jpg https://r2.thesportsdb.com/images/media/event/poster/sqrppx1453042038.jpg Hell in a Cell was a professional wrestling pay-per-view event produced by WWE and presented by THQ's WWE '13. It was held on October 28, 2012 at Philips Arena in Atlanta, Georgia. It was the fourth annual Hell in a Cell event. The event drew a total of 199,000 buys, which is an improvement over the previous year's event which drew 182,000 buys. The main feud from Raw involved CM Punk defending his WWE Championship against Ryback, contested inside Hell in a Cell. At Night of Champions the previous month, CM Punk and John Cena fought each other to a draw when Cena left his shoulders down while pinning Punk, making it a double pin. Following this, he continuously challenged Punk to a rematch, even while recovering from an arm surgery earlier in the month; Punk refused to accept. All the while Ryback, who was undefeated since re-entering WWE in April (not including his time as the character Skip Sheffield), had attempted to confront Punk with Punk usually escaping. This culminated on an episode of Raw where WWE Chairman Vince McMahon arrived and forced Punk to choose whether he wanted to face John Cena or Ryback. However, when Punk took too long to decide McMahon made the decision with Ryback being chosen. Hell in a Cell featured professional wrestling matches that involved different wrestlers from pre-existing feuds, plots, and story lines that played out on WWE's primary television programs. Wrestlers portrayed villains or heroes as they followed a series of events that built tension and culminated in a wrestling match or series of matches. The lead up to the event featured a tag team tournament to decide the number one contenders for the WWE Tag Team Championship. 504389