Boxing 1963 0 1963-03-13 1963-03-13 https://r2.thesportsdb.com/images/media/event/poster/6l7p0y1674573330.jpg Cassius Clay (soon Muhammad Ali) and Doug Jones fought a ten-round boxing match at Madison Square Garden in New York City, on March 13, 1963. Clay won the bout on points through a close but unanimous decision. Viewership and revenue The fight was Madison Square Garden's first boxing sellout in 13 years, grossing a live gate of $304,943 ($2,699,077 inflation adjusted). The fight purses were $90,000 ($796,598 inflation adjusted) for Clay and $75,000 for Jones. The fight had a closed-circuit theatre television broadcast, which drew 150,000 pay-per-view buys, including 9,000 in Texas and 1,500 at Syria Mosque. The fight grossed $500,000 ($4,425,543 inflation adjusted) in closed-circuit television revenue. In addition, the fight also had a pay-per-view home television broadcast in Toronto and Hartford, Connecticut. The fight's combined live gate and closed-circuit revenue was $804,943 ($7,124,620 inflation adjusted). 1677879